by Keith | Jan 29, 2024 | Sales Process, Technical Sales
Developing and managing a sales pipeline is a crucial aspect of any successful sales process. It involves generating leads, qualifying them, and progressing them through the various stages of the sales cycle. In a podcast transcript titled “Altar of the Demo...
by Keith | Jan 29, 2024 | Podcast Episodes
In this episode of “Altar of the Demo Gods,” hosts Keith Wilson and John Morton are joined by guest Charles Herring to discuss the importance of training, building trust, and creating a strong sales pipeline. They also delve into the role of coaches,...
by Keith | Jan 22, 2024 | Sales Engineering, Sales Process
Sales process and lead generation are two crucial aspects of any successful business. In the podcast transcript, the hosts discuss these topics and provide valuable insights into their experiences. Lead generation is the process of identifying and attracting potential...
by Keith | Jan 22, 2024 | Podcast Episodes
In this episode of Altar the Demo Gods, sales engineers Keith Wilson and John Morton are joined by special guest Charles Herring, the Chief Technology Officer of startup WitFoo. Together, they share their advice and insights on various topics, including identifying...
by Keith | Jan 15, 2024 | Sales Engineering, Sales Frameworks, Technical Sales
Sales frameworks are essential tools for sales professionals to effectively navigate the complex process of selling products or services. They provide a structured approach to understanding customer needs, identifying pain points, and ultimately closing deals. In the...