by Keith | Jan 15, 2024 | Podcast Episodes
In this episode of Altar of the Demo Gods, Keith Wilson and John Morton discuss the MEDIC framework for sales teams. They explain that MEDIC stands for Metrics, Economic Buyer, Decision Criteria, Decision Process, Identified Pain, and Champion, and how it serves as a...
by Keith | Jan 8, 2024 | Podcast Episodes
In this episode of Altar the Demo Gods, hosts Keith Wilson and John Morton discuss the world of sales engineering. They dive into the different types of products and services, such as SaaS and PaaS, and how they are consumed by customers. They also share...
