by Keith | Feb 12, 2024 | Podcast Episodes
In this episode of Altar of the Demo Gods, Keith Wills and John Morton share their insights on building rapport and trust. They discuss the importance of being clear and consistent in your messaging, and how authenticity can make a difference in winning over clients....
by Keith | Feb 5, 2024 | Podcast Episodes
In this episode of “Altar the Demo Gods,” hosts Keith Wilson and John Morton are joined by guest Charles Herring to discuss the importance of training, building trust, and creating a strong sales pipeline. They also delve into the role of coaches,...
by Keith | Feb 5, 2024 | Sales Process, Technical Sales
One key aspect of lead generation is market awareness. Market awareness refers to the level of knowledge and understanding that potential customers have about a product or service. When potential customers are aware of a product or service and its benefits, they are...