by Keith | Jul 31, 2024 | Client Engagement, Sales Process, Technical Sales
In sales engineering, the ability to articulate a compelling value proposition can make or break a deal. A strong value proposition not only highlights the unique benefits of your solution but also aligns these benefits with the specific needs and objectives of your...
by Keith | Jul 29, 2024 | Podcast Episodes
Welcome back to “Altar of the Demo Gods”! In Episode 33, hosts Keith Wilson and John Morton dive into the concept of Customer Verifiable Outcomes (CVOs) and their importance in technical sales. 馃幆 In this episode, we cover: – The basics of Customer...
by Keith | Jul 29, 2024 | Client Engagement, Sales Tools, Technical Sales
In the dynamic world of sales engineering, understanding and effectively utilizing Customer Verifiable Outcomes (CVOs) can be a game-changer. CVOs provide a tangible way to align your solutions with your customers’ needs, ultimately driving value and success. In...
by Keith | Jul 26, 2024 | Professional Networking, Sales Engineering, Social Media Marketing
Social media is an invaluable tool for sales engineers. It allows you to connect with potential clients, showcase your expertise, and build your personal brand. Here鈥檚 how to maximize the impact of social media in your sales strategy. Choosing the Right Platforms Not...
by Keith | Jul 24, 2024 | Client Engagement, Communication, Sales Engineering, Technical Sales
In today鈥檚 digital age, the personal touch in sales can make all the difference. Building genuine connections with clients is not only a key to closing deals but also to fostering long-term relationships. Here鈥檚 how to master the art of building personal connections...
