by Keith | Aug 14, 2024 | Customer Engagement, Professional Networking, Sales Engineering, Technical Sales
User groups are an invaluable resource for sales engineers looking to create compelling sales collateral. These groups, composed of current customers, provide a platform for sharing experiences, discussing best practices, and generating valuable content. Leveraging...
by Keith | Aug 12, 2024 | Sales Engineering, Sales Tools, Technical Sales
In the world of sales engineering, having the right tools at your disposal can make or break a deal. While technical expertise and communication skills are critical, the importance of having well-crafted sales collateral cannot be overstated. Sales engineers who...
by Keith | Aug 12, 2024 | Podcast Episodes
Welcome back to “Altar of the Demo Gods”! In Episode 35, hosts Keith Wilson and John Morton are joined by Charles Herring, CTO of WitFoo, to dive into the world of sales collateral. Discover how to effectively use white papers, use case studies, blog...
by Keith | Aug 9, 2024 | Customer Relationship Management, Sales Process, Sales Tools, Technical Sales
Effective collaboration between sales engineers and account executives is essential for closing deals and driving sales success. CRM tools like Salesforce and HubSpot play a crucial role in facilitating this collaboration by providing a centralized platform for...
by Keith | Aug 7, 2024 | Customer Relationship Management, Sales Automation, Sales Process, Sales Tools, Technical Sales
In today’s fast-paced sales environment, efficiency is key. Automation tools in CRMs like HubSpot and Salesforce can transform your workflow, freeing up valuable time for more strategic activities. Here’s how you can leverage automation to boost your sales...
