by Keith | Sep 30, 2024 | Communication, Technical Sales, Work Culture
Creating a positive work culture is essential for any business, but it holds unique importance in the sales engineering world. In an environment where technical expertise must align with customer-centric selling, the culture you create can make or break your...
by Keith | Sep 30, 2024 | Podcast Episodes
In this episode of Altar of the Demo Gods, hosts Keith Wilson and John Morton dive deep into the importance of workplace culture in technical sales. They kick things off with a nostalgic look back at their childhood as part of the “DuckTales Generation,”...
by Keith | Sep 23, 2024 | Customer Relationship Management, Sales Engineering, Sales Process, Technical Sales
In today’s fast-paced business world, integrity and ethics have emerged as pillars of sustainable success. As companies face increasing pressure to meet revenue targets, the temptation to bend the rules or engage in questionable behavior can be strong. However,...
by Keith | Sep 23, 2024 | Podcast Episodes
In Episode 41 of Altar of the Demo Gods, hosts Keith Wilson and John Morton dive deep into the role of integrity and ethics in sales. How can sales professionals maintain trust and transparency in their deals? What are the consequences of compromising on integrity,...
by Keith | Sep 19, 2024 | Client Engagement, Communication, Customer Engagement, Customer Retention, Sales Process, Technical Sales
In the high-stakes realm of cybersecurity sales, where clients are often guarding sensitive information and highly cautious about potential threats, authenticity and integrity emerge as critical factors for success. These core values not only facilitate trust but also...
