by Keith | Sep 18, 2024 | Client Engagement, Communication, Technical Sales
In the intricate world of technical sales, where products and services are often complex and highly specialized, adopting a value-based selling approach can significantly enhance your effectiveness. Unlike traditional sales methods that emphasize features and...
by Keith | Sep 16, 2024 | Communication, Customer Engagement, Customer Relationship Management, Sales Engineering, Technical Sales
In the competitive landscape of sales engineering, establishing trust and rapport with clients is not just beneficial—it’s essential for long-term success. Trust serves as the foundation upon which successful sales relationships are built, enabling smoother...
by Keith | Sep 16, 2024 | Podcast Episodes
In this episode of Altar of the Demo Gods, Keith Wilson and John Morton dive deep into the essential elements of building trust and rapport in technical sales. They discuss why trust is more critical than ever in cybersecurity sales and how authenticity, integrity,...
by Keith | Sep 9, 2024 | Podcast Episodes
In this episode of Altar of the Demo Gods, Keith and John dive deep into the critical importance of sales forecasting and why it’s often the make-or-break factor for startups. Join us as John explains with passion why the inability to accurately forecast can...
by Keith | Sep 9, 2024 | Client Engagement, Communication, Customer Engagement, Discovery, Sales Forecasting, Sales Process, Technical Sales
Sales forecasting is the backbone of any successful sales strategy. Whether you’re a startup trying to secure your next round of funding or a large organization preparing your annual budget, an accurate forecast can make or break your growth. Let’s dive into why...
