In this episode of “Altar the Demo Gods,” hosts Keith Wilson and John Morton are joined by guest Charles Herring to discuss the importance of training, building trust, and creating a strong sales pipeline. They also delve into the role of coaches, champions, and economic buyers in the sales process. With valuable insights and practical advice from experienced sales engineers, this episode is a must-listen for anyone in the sales industry. Tune in now and learn how to alter the demo gods in your favor!
