In Episode 20 of “Altar of the Demo Gods,” Keith Wilson and John Morton delve into the world of channel partnerships, exploring the crucial role of Value-Added Resellers (VARs) in scaling sales operations and reducing transaction costs. Discover how to select the right channel partners, build and maintain strong relationships, and leverage education to enhance partner performance. From personal anecdotes to practical strategies, this episode offers valuable insights for sales engineers and professionals looking to maximize the benefits of channel partnerships. Tune in to learn how to navigate the channel landscape and drive success through effective collaboration.
