In Episode 21 of “Altar of the Demo Gods,” hosts Keith Wilson and John Morton delve into the crucial topic of customer retention for sales engineers and technical sales professionals. Discover practical strategies for maintaining strong customer relationships, the importance of regular check-ins, and the role of customer success teams. Learn how to turn customer problems into sales opportunities and ensure customer satisfaction for long-term success. Tune in for insightful advice on treating customers as lifelong partners and making a lasting impact in the world of technical sales.