About
The Altar
In the world of sales engineering, there’s a longstanding tradition of humorously “offering a sacrifice to the demo gods” in hopes of a flawless live presentation. Here at “Altar of the Demo Gods,” we gather weekly not just to honor these mythical figures, but to master the very skills that make these offerings unnecessary.
Every episode is a tribute to the sacred arts of technical sales. We delve into the intricacies of delivering compelling demonstrations, forging strong partnerships, and excelling in proof-of-concept engagements that convince and convert. Join us at the Altar, where we demystify the processes that make or break a sales engineer’s success and share the strategies that lead to undeniable results.
Story
About Altar of the Demo Gods
Welcome to “Altar of the Demo Gods,” the ultimate podcast destination for sales engineers by sales engineers. Co-hosted by Keith Wilson and John Morton, veterans in podcasting and technical sales, this podcast dives deep into the nuances of sales engineering.
With decades of combined experience, Keith and John bring you insider insights from the frontlines of technical sales. Our episodes explore everything from foundational techniques to advanced strategies that can revolutionize how you engage with clients and handle technical queries.
Each week, we bring on guests who are giants in the field—seasoned professionals, rising stars, and even those who’ve learned from their mistakes. They share stories, tips, and lessons that are not only enlightening but also grounded in real-world experience.
“Altar of the Demo Gods” isn’t just a podcast; it’s a community. It’s a place where newbies and seasoned professionals alike come to refine their skills, share their experiences, and grow together in a spirit of camaraderie and professional growth.
Join us as we explore the art and science of sales engineering, tackle listener questions, and offer actionable advice that you can apply directly to your work. Whether you’re looking to sharpen your presentation skills, enhance customer interactions, or lead your sales team to greater heights, “Altar of the Demo Gods” is your go-to resource.
Tune in and transform the way you think about and practice sales engineering!
Your Hosts
Meet John Morton
John’s success is based on a tenacious drive to always achieve more through combined: hands-on experience, peer-to-peer communications, and resourceful in-depth research. Keeping up with evolving IT security threats requires structured academic and business-oriented discipline, along with a dash of creativity and imagination to stay on the winning-side of the competitive edge.
His ultimate goal is to share his talent and leadership skills with like-minded individuals who share an affinity for all things related to IT security. From encryption methods to mathematical theory, connecting with professionals who are versed and disciplined can only result in personal success and professional development.
John has had many years of experience in technical sales with several technology companies in a range of positions from Sales Engineer to Field CTO.
Unique Specialty: Merging Business Vision and Security Know-how
TECHNICAL SALES LEADER
Meet Keith Wilson
Most notably, Keith Wilson was Time Magazine’s person of the year in 2006. Slightly more notably, Keith is an information security professional with over a decade of experience in his craft. As the Director of Cybersecurity Education at AttackIQ, Keith helps cybersecurity leaders by providing education on a range of advanced security topics and advice on how to instruct and create training.
Before becoming an educator, Keith spent many years in technical sales as a Sales Engineer for several cybersecurity software companies.
Aside from trying to save the cyber world, Keith also has played guitar and drums for over 20 years – although you wouldn’t be able to tell by listening.
TECHNICAL SALES & Educator
Start Listening Today!
Unlock the secrets of top sales engineers and transform your technical sales skills with each episode. Tune in now and take your expertise to the next level!
