by Keith | Jul 12, 2024 | Career Development, Objection Handling, Sales Engineering
Many technical professionals hesitate to enter the sales field due to negative stereotypes associated with sales roles. This blog explores strategies to overcome this hesitation by focusing on education and empathy, transforming the sales process into a valuable...
by Keith | Jul 10, 2024 | Communication, Customer Retention, Sales Engineering
Sales can often be perceived negatively, especially by those with a technical background. However, viewing sales through the lens of education can transform this perception and lead to greater success. This blog delves into how adopting an educator’s mindset can...
by Keith | Jul 8, 2024 | Podcast Episodes
Welcome back to “Altar of the Demo Gods”! In Episode 30, hosts Keith Wilson and John Morton are joined by special guest Larci Robertson. Larci, a former Navy cryptologist turned sales engineer, shares her unique journey and valuable insights on...
by Keith | Jul 8, 2024 | Career Development, Sales Engineering
Transitioning from a military career to the corporate world can be challenging yet rewarding. This blog explores the journey of a former military professional who successfully navigated this transition, leveraging her military experience to excel in technical sales....
by Keith | Jul 3, 2024 | Marketing, Sales Automation, Sales Process, Sales Tools
Creating effective outbound sales campaigns requires a strategic approach, careful planning, and continuous optimization. This post will explore best practices and key metrics for successful outbound sales campaigns. Planning Your Outbound Sales Campaign Define Your...
