by Keith | Mar 11, 2024 | Communication, Discovery, Sales Engineering, Sales Process, Technical Sales
For sales engineers, delving into customer use cases is paramount. These narratives shed light on the challenges customers encounter and how your product or service can emerge as the solution. Engaging in discovery conversations with customers is essential to unearth...
by Keith | Mar 11, 2024 | Podcast Episodes
In this episode of our podcast, we dive into the importance of understanding customer use cases and aligning products to those use cases. We discuss how sales engineers can do this in meetings with customers and also in the back end with product development. We also...
by Keith | Mar 4, 2024 | Communication, Sales Engineering, Technical Sales
Storytelling is a powerful tool in the world of sales, particularly in technical sales and sales engineering. It’s not just about presenting facts and figures; it’s about creating a narrative that resonates with your audience. In technical sales, where...
by Keith | Mar 4, 2024 | Podcast Episodes
In this episode, we dive deep into the power of storytelling and why it is so important in various aspects of our lives. From sales pitches to social engineering, storytelling has a profound impact on how we connect with others and convey our messages effectively....
by Keith | Feb 26, 2024 | Communication, Sales Engineering, Technical Sales
In episode 11 “The Power of Storytelling: Engaging Your Audience,” the hosts Keith Wilson and John Morton discuss the importance of preparation in delivering effective presentations. They emphasize that being prepared is crucial for sales engineers and...
