by Keith | Jan 22, 2024 | Podcast Episodes
In this episode of Altar the Demo Gods, sales engineers Keith Wilson and John Morton are joined by special guest Charles Herring, the Chief Technology Officer of startup WitFoo. Together, they share their advice and insights on various topics, including identifying...
by Keith | Jan 15, 2024 | Sales Engineering, Sales Frameworks, Technical Sales
Sales frameworks are essential tools for sales professionals to effectively navigate the complex process of selling products or services. They provide a structured approach to understanding customer needs, identifying pain points, and ultimately closing deals. In the...
by Keith | Jan 15, 2024 | Podcast Episodes
In this episode of Altar of the Demo Gods, Keith Wilson and John Morton discuss the MEDIC framework for sales teams. They explain that MEDIC stands for Metrics, Economic Buyer, Decision Criteria, Decision Process, Identified Pain, and Champion, and how it serves as a...
by Keith | Jan 8, 2024 | Podcast Episodes
In this episode of Altar the Demo Gods, hosts Keith Wilson and John Morton discuss the world of sales engineering. They dive into the different types of products and services, such as SaaS and PaaS, and how they are consumed by customers. They also share...
by Keith | Dec 18, 2023 | Communication, Sales Engineering, Technical Sales
Effective communication is a core competency that is crucial in various aspects of life, including professional settings. This is evident in the podcast transcript, where the hosts emphasize the importance of communication in the role of a sales engineer (SE). They...
