by Keith | Sep 16, 2024 | Podcast Episodes
In this episode of Altar of the Demo Gods, Keith Wilson and John Morton dive deep into the essential elements of building trust and rapport in technical sales. They discuss why trust is more critical than ever in cybersecurity sales and how authenticity, integrity,...
by Keith | Sep 9, 2024 | Podcast Episodes
In this episode of Altar of the Demo Gods, Keith and John dive deep into the critical importance of sales forecasting and why it’s often the make-or-break factor for startups. Join us as John explains with passion why the inability to accurately forecast can...
by Keith | Sep 9, 2024 | Client Engagement, Communication, Customer Engagement, Discovery, Sales Forecasting, Sales Process, Technical Sales
Sales forecasting is the backbone of any successful sales strategy. Whether you’re a startup trying to secure your next round of funding or a large organization preparing your annual budget, an accurate forecast can make or break your growth. Let’s dive into why...
by Keith | Sep 7, 2024 | Client Engagement, Communication, Competition, Customer Engagement, Technical Sales
In the competitive world of sales, having a deep understanding of your rivals can make or break your success. Competitive analysis is more than just knowing who your competitors are—it’s about leveraging that knowledge to create effective sales strategies that...
by Keith | Sep 7, 2024 | Communication, Competition, Customer Engagement, Sales Engineering, Technical Sales
In the rapidly evolving world of sales engineering, competitive analysis has become a cornerstone for success. Understanding who your competitors are, what they offer, and how you can position your product as the superior choice is essential for any sales engineer...
