by Keith | Sep 2, 2024 | Podcast Episodes
n this episode of Altar of the Demo Gods, Keith Wilson and John Morton delve into the art of competitive analysis—a crucial skill for any sales engineer or technical seller. Learn how to identify your competitors, understand their strengths and weaknesses, and develop...
by Keith | Aug 26, 2024 | Communication, Technical Sales, Travel
Traveling is an inevitable part of the job for many sales engineers. Whether you’re attending a conference like Black Hat, meeting clients, or troubleshooting on-site, efficient and stress-free travel can make a big difference in your productivity and sanity....
by Keith | Aug 26, 2024 | Podcast Episodes
In this episode of Altar of the Demo Gods, Keith Wilson and John Morton discuss the chaos caused by a major cybersecurity incident that disrupted global travel. John shares his personal experience of being stuck in Aruba when the “Crowdstruck” event hit,...
by Keith | Aug 19, 2024 | Sales Tools, Technical Sales
In the world of sales engineering, understanding how to quantify the value of your product or service is crucial. This is where value frameworks and ROI (Return on Investment) calculators come into play. These tools not only help in building compelling business cases...
by Keith | Aug 19, 2024 | Podcast Episodes
Welcome to Episode 36 of “Altar of the Demo Gods”! This week, hosts Keith Wilson and John Morton, along with returning guest Charles Herring, CTO of WitFoo, dive deep into the world of value frameworks and ROI calculators. If you’re in sales or...
