by Keith | Aug 16, 2024 | Client Engagement, Communication, Customer Engagement, Marketing, Sales Engineering, Sales Tools, Technical Sales
In the competitive world of sales engineering, content creation is a powerful tool that goes beyond the technical pitch. By creating engaging and informative content such as blog posts, white papers, and use cases, sales engineers can build trust, demonstrate...
by Keith | Aug 14, 2024 | Customer Engagement, Professional Networking, Sales Engineering, Technical Sales
User groups are an invaluable resource for sales engineers looking to create compelling sales collateral. These groups, composed of current customers, provide a platform for sharing experiences, discussing best practices, and generating valuable content. Leveraging...
by Keith | Aug 12, 2024 | Sales Engineering, Sales Tools, Technical Sales
In the world of sales engineering, having the right tools at your disposal can make or break a deal. While technical expertise and communication skills are critical, the importance of having well-crafted sales collateral cannot be overstated. Sales engineers who...
by Keith | Aug 12, 2024 | Podcast Episodes
Welcome back to “Altar of the Demo Gods”! In Episode 35, hosts Keith Wilson and John Morton are joined by Charles Herring, CTO of WitFoo, to dive into the world of sales collateral. Discover how to effectively use white papers, use case studies, blog...
by Keith | Aug 9, 2024 | Customer Relationship Management, Sales Process, Sales Tools, Technical Sales
Effective collaboration between sales engineers and account executives is essential for closing deals and driving sales success. CRM tools like Salesforce and HubSpot play a crucial role in facilitating this collaboration by providing a centralized platform for...
