by Keith | Jul 22, 2024 | Discovery, Professional Development, Sales Engineering
In the fast-paced world of sales engineering, discovery meetings are the cornerstone of successful engagements. Understanding your prospect’s needs, challenges, and objectives is crucial to providing tailored solutions that resonate. Here’s a comprehensive guide...
by Keith | Jul 19, 2024 | Professional Development, Sales Engineering, Social Media Marketing
In the competitive field of technical sales, building a strong personal brand on social media can set you apart from the competition. This blog provides practical tips for sales engineers to effectively use social media to build their brand and engage with their...
by Keith | Jul 17, 2024 | Career Development, Professional Development, Professional Networking
While social media has revolutionized professional networking, the power of in-person connections remains unparalleled. In this blog, we explore how combining digital and in-person networking strategies can maximize your professional growth and opportunities. Benefits...
by Keith | Jul 15, 2024 | Personal Development, Professional Networking, Social Media Marketing
In today’s corporate landscape, having a strong personal brand on social media is more crucial than ever. Whether you’re a sales engineer, a consultant, or in any other professional role, leveraging social media effectively can open up numerous...
by Keith | Jul 15, 2024 | Podcast Episodes
Welcome back to “Altar of the Demo Gods”! In Episode 31, hosts Keith Wilson and John Morton are joined once again by the amazing Larci Robertson. 🌟 In this episode, we dive into: – Building and maintaining your personal brand on social media –...
by Keith | Jul 12, 2024 | Career Development, Objection Handling, Sales Engineering
Many technical professionals hesitate to enter the sales field due to negative stereotypes associated with sales roles. This blog explores strategies to overcome this hesitation by focusing on education and empathy, transforming the sales process into a valuable...
by Keith | Jul 10, 2024 | Communication, Customer Retention, Sales Engineering
Sales can often be perceived negatively, especially by those with a technical background. However, viewing sales through the lens of education can transform this perception and lead to greater success. This blog delves into how adopting an educator’s mindset can...
by Keith | Jul 8, 2024 | Podcast Episodes
Welcome back to “Altar of the Demo Gods”! In Episode 30, hosts Keith Wilson and John Morton are joined by special guest Larci Robertson. Larci, a former Navy cryptologist turned sales engineer, shares her unique journey and valuable insights on...
by Keith | Jul 8, 2024 | Career Development, Sales Engineering
Transitioning from a military career to the corporate world can be challenging yet rewarding. This blog explores the journey of a former military professional who successfully navigated this transition, leveraging her military experience to excel in technical sales....
by Keith | Jul 3, 2024 | Marketing, Sales Automation, Sales Process, Sales Tools
Creating effective outbound sales campaigns requires a strategic approach, careful planning, and continuous optimization. This post will explore best practices and key metrics for successful outbound sales campaigns. Planning Your Outbound Sales Campaign Define Your...
