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Transitioning from Security Researcher to Sales Engineer: A Guide to Making the Leap

Transitioning from Security Researcher to Sales Engineer: A Guide to Making the Leap

by Keith | Oct 23, 2024 | Career Development, Career Path, Sales Engineering, Sales Process

For many security researchers, transitioning to a sales engineer role can seem like a daunting leap. After years of technical work—whether reverse-engineering malware, analyzing threats, or developing security solutions—the idea of moving into a sales role can feel...
The Role of Sales Engineering in Bridging Technical Expertise and Business Strategy

The Role of Sales Engineering in Bridging Technical Expertise and Business Strategy

by Keith | Oct 21, 2024 | Career Development, Career Path, Client Engagement, Personal Development, Sales Engineering, Technical Sales

Sales engineering is a unique role that blends deep technical knowledge with the ability to engage and communicate with customers. Sales engineers act as the bridge between a company’s technical offerings and its customers’ business needs. This vital role ensures that...
How to Identify and Overcome Toxic Work Cultures in Sales Engineering

How to Identify and Overcome Toxic Work Cultures in Sales Engineering

by Keith | Oct 2, 2024 | Career Development, Career Path, Communication, Work Culture

A toxic work culture can destroy team morale, hinder productivity, and increase employee turnover. In sales engineering, where collaboration and technical expertise are essential, the effects of a negative culture can be disastrous. But how do you identify the signs...
The Role of Personal Branding in SDR Lead Generation Strategies

The Role of Personal Branding in SDR Lead Generation Strategies

by Keith | Jun 17, 2024 | Career Path, Marketing, Technical Sales

In the competitive field of sales, the role of Sales Development Representatives (SDRs) is evolving beyond traditional outreach methods. Today’s SDRs are increasingly leveraging the power of personal branding combined with corporate identity to enhance brand...
The Evolution of Sales Roles: From SDR to AE

The Evolution of Sales Roles: From SDR to AE

by Keith | Jun 14, 2024 | Career Development, Career Path, Technical Sales

The journey from a Sales Development Representative (SDR) to an Account Executive (AE) is not just a career path but a transformative process that equips professionals with invaluable skills and insights. This evolution is deeply rooted in understanding and mastering...
Exploring the Role of Sales Development Representatives (SDRs): Key Responsibilities and Impact

Exploring the Role of Sales Development Representatives (SDRs): Key Responsibilities and Impact

by Keith | Jun 10, 2024 | Career Path, Sales Process, Technical Sales

Sales Development Representatives (SDRs) play a pivotal role in the success of sales teams across various industries. Positioned at the top of the sales funnel, SDRs are essential in generating qualified leads and setting the stage for the sales process. This article...
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Recent Posts

  • Mastering Sales Engineering: From Support to Success | Altar of the Demo Gods Ep. 46
  • Transitioning from Security Researcher to Sales Engineer: A Guide to Making the Leap
  • The Role of Sales Engineering in Bridging Technical Expertise and Business Strategy
  • How Emotional Intelligence Drives Success in Technical Sales
  • Mastering Soft Skills in Technical Sales: A Key to Long-Term Success

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  1. Erich on Ep. 1: The Intersection of Sales and Engineering – Altar of the Demo Gods Podcast

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