by Keith | Oct 16, 2024 | Career Development, Client Engagement, Communication, Customer Engagement, Customer Retention, Personal Branding, Personal Development, Professional Development
In the competitive world of technical sales, having a strong command of emotional intelligence (EQ) can be a game-changer. While many professionals in the field focus heavily on mastering technical skills and product knowledge, the ability to understand and manage...
by Keith | Oct 14, 2024 | Career Development, Communication, Customer Engagement, Personal Branding, Personal Development, Professional Development
In today’s rapidly evolving business environment, the ability to sell is not just about product knowledge or technical expertise—it’s about connecting with customers on a human level. Soft skills in technical sales are increasingly recognized as the...
by Keith | Oct 2, 2024 | Career Development, Career Path, Communication, Work Culture
A toxic work culture can destroy team morale, hinder productivity, and increase employee turnover. In sales engineering, where collaboration and technical expertise are essential, the effects of a negative culture can be disastrous. But how do you identify the signs...
by Keith | Sep 30, 2024 | Communication, Technical Sales, Work Culture
Creating a positive work culture is essential for any business, but it holds unique importance in the sales engineering world. In an environment where technical expertise must align with customer-centric selling, the culture you create can make or break your...
by Keith | Sep 19, 2024 | Client Engagement, Communication, Customer Engagement, Customer Retention, Sales Process, Technical Sales
In the high-stakes realm of cybersecurity sales, where clients are often guarding sensitive information and highly cautious about potential threats, authenticity and integrity emerge as critical factors for success. These core values not only facilitate trust but also...
by Keith | Sep 18, 2024 | Client Engagement, Communication, Technical Sales
In the intricate world of technical sales, where products and services are often complex and highly specialized, adopting a value-based selling approach can significantly enhance your effectiveness. Unlike traditional sales methods that emphasize features and...
