by Keith | Aug 2, 2024 | Client Engagement, Communication, Discovery, Sales Process, Technical Sales
In the world of sales engineering, metrics are essential for demonstrating the value of your solution and driving sales success. Metrics provide a quantifiable way to show how your product or service meets customer needs, solves problems, and delivers tangible...
by Keith | Jul 24, 2024 | Client Engagement, Communication, Sales Engineering, Technical Sales
In today’s digital age, the personal touch in sales can make all the difference. Building genuine connections with clients is not only a key to closing deals but also to fostering long-term relationships. Here’s how to master the art of building personal connections...
by Keith | Jul 10, 2024 | Communication, Customer Retention, Sales Engineering
Sales can often be perceived negatively, especially by those with a technical background. However, viewing sales through the lens of education can transform this perception and lead to greater success. This blog delves into how adopting an educator’s mindset can...
by Keith | Jul 2, 2024 | Communication, Sales Engineering, Sales Process, Sales Tools
Identifying key stakeholders is a crucial step in any sales process. Understanding who has influence and decision-making power within an organization can significantly impact your ability to close deals. This post will explore strategies for identifying key...
by Keith | Jul 1, 2024 | Communication, Customer Retention, Sales Process, Sales Tools
Cold calling remains a vital tool in the arsenal of any sales professional. Despite the rise of digital marketing and automated outreach, the power of a well-placed phone call cannot be underestimated. This post will explore effective cold calling strategies and best...
by Keith | Jun 26, 2024 | Communication, Marketing, Sales Automation, Sales Process, Sales Tools
In the realm of business development, the convergence of sales and marketing is becoming increasingly important. A well-aligned sales and marketing team can significantly boost the effectiveness of outbound sales efforts. This post explores the strategies for...