by Keith | Mar 12, 2024 | Communication, Discovery, Sales Engineering, Technical Sales
Use case discovery is a critical step for sales engineers to grasp and cater to their customers’ needs effectively. It’s about pinpointing the problems customers aim to solve and tailoring your product or service to be the optimal solution. Engaging in...
by Keith | Mar 11, 2024 | Communication, Discovery, Sales Engineering, Sales Process, Technical Sales
For sales engineers, delving into customer use cases is paramount. These narratives shed light on the challenges customers encounter and how your product or service can emerge as the solution. Engaging in discovery conversations with customers is essential to unearth...
