by Keith | Sep 9, 2024 | Podcast Episodes
In this episode of Altar of the Demo Gods, Keith and John dive deep into the critical importance of sales forecasting and why it’s often the make-or-break factor for startups. Join us as John explains with passion why the inability to accurately forecast can...
by Keith | Sep 2, 2024 | Podcast Episodes
n this episode of Altar of the Demo Gods, Keith Wilson and John Morton delve into the art of competitive analysis—a crucial skill for any sales engineer or technical seller. Learn how to identify your competitors, understand their strengths and weaknesses, and develop...
by Keith | Aug 26, 2024 | Podcast Episodes
In this episode of Altar of the Demo Gods, Keith Wilson and John Morton discuss the chaos caused by a major cybersecurity incident that disrupted global travel. John shares his personal experience of being stuck in Aruba when the “Crowdstruck” event hit,...
by Keith | Aug 19, 2024 | Podcast Episodes
Welcome to Episode 36 of “Altar of the Demo Gods”! This week, hosts Keith Wilson and John Morton, along with returning guest Charles Herring, CTO of WitFoo, dive deep into the world of value frameworks and ROI calculators. If you’re in sales or...
by Keith | Aug 12, 2024 | Podcast Episodes
Welcome back to “Altar of the Demo Gods”! In Episode 35, hosts Keith Wilson and John Morton are joined by Charles Herring, CTO of WitFoo, to dive into the world of sales collateral. Discover how to effectively use white papers, use case studies, blog...
by Keith | Aug 5, 2024 | Podcast Episodes
Welcome back to “Altar of the Demo Gods”! In Episode 34, hosts Keith Wilson and John Morton delve into the world of Salesforce (SFDC) and explore how Sales Engineers can leverage this powerful CRM tool to streamline their processes and boost efficiency. 🚀...
