by Keith | May 6, 2024 | Podcast Episodes
In Episode 21 of “Altar of the Demo Gods,” hosts Keith Wilson and John Morton delve into the crucial topic of customer retention for sales engineers and technical sales professionals. Discover practical strategies for maintaining strong customer...
by Keith | May 4, 2024 | Podcast Episodes
In Episode 20 of “Altar of the Demo Gods,” Keith Wilson and John Morton delve into the world of channel partnerships, exploring the crucial role of Value-Added Resellers (VARs) in scaling sales operations and reducing transaction costs. Discover how to...
by Keith | Apr 22, 2024 | Podcast Episodes
In Episode 19 of “Altar of the Demo Gods,” hosts Keith Wilson and John Morton dive into the crucial topic of team synergy, highlighting the power of collaboration between sales, technical, and product teams. Discover strategies for effective communication,...
by Keith | Apr 15, 2024 | Podcast Episodes
Welcome back to “Altar of the Demo Gods,” where hosts Keith Willson and John Morton share their insights from the frontlines of technical sales. In Episode 18, we dive into the art of negotiation, debunking myths and revealing strategies to ensure both...
by Keith | Apr 8, 2024 | Podcast Episodes
Welcome to Episode 17 of “Altar of the Demo Gods” with your hosts, Keith Wilson and John Morton. Dive deep into the world of RFX responses as we share our personal experiences and strategies for tackling the dreaded RFI, RFP, and RFQ. Discover how to...
by Keith | Apr 1, 2024 | Podcast Episodes
In this episode of “Altar of the Demo Gods,” hosts Keith Wilson and John Morton dive into the world of solution design in technical sales. They discuss the importance of understanding customer needs, conducting gap analysis, and telling a compelling story...
