by Keith | Aug 14, 2024 | Customer Engagement, Professional Networking, Sales Engineering, Technical Sales
User groups are an invaluable resource for sales engineers looking to create compelling sales collateral. These groups, composed of current customers, provide a platform for sharing experiences, discussing best practices, and generating valuable content. Leveraging...
by Keith | Aug 12, 2024 | Sales Engineering, Sales Tools, Technical Sales
In the world of sales engineering, having the right tools at your disposal can make or break a deal. While technical expertise and communication skills are critical, the importance of having well-crafted sales collateral cannot be overstated. Sales engineers who...
by Keith | Jul 26, 2024 | Professional Networking, Sales Engineering, Social Media Marketing
Social media is an invaluable tool for sales engineers. It allows you to connect with potential clients, showcase your expertise, and build your personal brand. Here’s how to maximize the impact of social media in your sales strategy. Choosing the Right Platforms Not...
by Keith | Jul 24, 2024 | Client Engagement, Communication, Sales Engineering, Technical Sales
In today’s digital age, the personal touch in sales can make all the difference. Building genuine connections with clients is not only a key to closing deals but also to fostering long-term relationships. Here’s how to master the art of building personal connections...
by Keith | Jul 22, 2024 | Discovery, Professional Development, Sales Engineering
In the fast-paced world of sales engineering, discovery meetings are the cornerstone of successful engagements. Understanding your prospect’s needs, challenges, and objectives is crucial to providing tailored solutions that resonate. Here’s a comprehensive guide...
by Keith | Jul 19, 2024 | Professional Development, Sales Engineering, Social Media Marketing
In the competitive field of technical sales, building a strong personal brand on social media can set you apart from the competition. This blog provides practical tips for sales engineers to effectively use social media to build their brand and engage with their...
