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Overcoming Sales Hesitation for Technical Professionals

Overcoming Sales Hesitation for Technical Professionals

by Keith | Jul 12, 2024 | Career Development, Objection Handling, Sales Engineering

Many technical professionals hesitate to enter the sales field due to negative stereotypes associated with sales roles. This blog explores strategies to overcome this hesitation by focusing on education and empathy, transforming the sales process into a valuable...
Embracing the Educator’s Role in Technical Sales

Embracing the Educator’s Role in Technical Sales

by Keith | Jul 10, 2024 | Communication, Customer Retention, Sales Engineering

Sales can often be perceived negatively, especially by those with a technical background. However, viewing sales through the lens of education can transform this perception and lead to greater success. This blog delves into how adopting an educator’s mindset can...
Navigating Career Transitions: From Military to Technical Sales

Navigating Career Transitions: From Military to Technical Sales

by Keith | Jul 8, 2024 | Career Development, Sales Engineering

Transitioning from a military career to the corporate world can be challenging yet rewarding. This blog explores the journey of a former military professional who successfully navigated this transition, leveraging her military experience to excel in technical sales....
Who’s Who in the Zoo: Identifying Key Stakeholders in Sales

Who’s Who in the Zoo: Identifying Key Stakeholders in Sales

by Keith | Jul 2, 2024 | Communication, Sales Engineering, Sales Process, Sales Tools

Identifying key stakeholders is a crucial step in any sales process. Understanding who has influence and decision-making power within an organization can significantly impact your ability to close deals. This post will explore strategies for identifying key...
Unleashing AI in Sales Engineering: A Game Changer in Efficiency and Data Analysis

Unleashing AI in Sales Engineering: A Game Changer in Efficiency and Data Analysis

by Keith | Jun 3, 2024 | Artificial Intelligence (AI), Sales Engineering, Technical Sales

As the digital transformation accelerates, artificial intelligence (AI) is becoming an indispensable tool in various sectors, including sales engineering. AI’s ability to automate repetitive tasks and analyze vast amounts of data is revolutionizing how sales...
Mastering Customer Retention in Technical Sales: A Guide for Sales Engineers

Mastering Customer Retention in Technical Sales: A Guide for Sales Engineers

by Keith | May 6, 2024 | Customer Retention, Sales Engineering, Technical Sales

In the competitive world of technical sales, customer retention is as crucial as acquiring new clients. For sales engineers and technical sales professionals, building and maintaining strong customer relationships is key to long-term success. This guide explores the...
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Recent Posts

  • Mastering Sales Engineering: From Support to Success | Altar of the Demo Gods Ep. 46
  • Transitioning from Security Researcher to Sales Engineer: A Guide to Making the Leap
  • The Role of Sales Engineering in Bridging Technical Expertise and Business Strategy
  • How Emotional Intelligence Drives Success in Technical Sales
  • Mastering Soft Skills in Technical Sales: A Key to Long-Term Success

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