by Keith | Feb 12, 2024 | Communication, Sales Engineering, Sales Process, Technical Sales
Building trust in sales is a crucial aspect of the sales process, especially in the cybersecurity industry. In a podcast transcript titled “Altar of the Demo Gods,” the hosts, Keith Wills and John Morton, discuss the importance of building rapport and...
by Keith | Jan 22, 2024 | Sales Engineering, Sales Process
Sales process and lead generation are two crucial aspects of any successful business. In the podcast transcript, the hosts discuss these topics and provide valuable insights into their experiences. Lead generation is the process of identifying and attracting potential...
by Keith | Jan 15, 2024 | Sales Engineering, Sales Frameworks, Technical Sales
Sales frameworks are essential tools for sales professionals to effectively navigate the complex process of selling products or services. They provide a structured approach to understanding customer needs, identifying pain points, and ultimately closing deals. In the...
by Keith | Dec 18, 2023 | Communication, Sales Engineering, Technical Sales
Effective communication is a core competency that is crucial in various aspects of life, including professional settings. This is evident in the podcast transcript, where the hosts emphasize the importance of communication in the role of a sales engineer (SE). They...
by Keith | Dec 11, 2023 | Career Path, Sales Engineering, Technical Sales
Sales engineering career paths. Sales engineering is a field that offers numerous career paths and opportunities for growth. In a recent podcast episode titled “Exploring Career Paths and Opportunities in Sales Engineering,” the hosts, Keith Wilson and...
by Keith | Dec 4, 2023 | Podcast Episodes, Sales Engineering, Technical Sales
In this episode of the “Altar of the Demo Gods Podcast,” hosts Keith Wilson and John Morton dive into the world of sales engineering. Drawing from their extensive experience in the cybersecurity industry, they share valuable advice and insights for...
