In this episode of Altar of the Demo Gods, hosts Keith Wilson and John dive into the crucial aspect of the sales process: the discovery process. They discuss the importance of understanding the customer, building relationships, and conducting thorough research. The hosts share insights on passive and active discovery, technical discovery, and the significance of documentation and checklists in the sales process.
Join Keith and John as they provide valuable advice and tips for sales engineers and anyone involved in the sales process. Subscribe to the Altar of the Demo Gods podcast for more episodes on sales engineering, objection handling, and designing solutions.