In this episode of Altar of the Demo Gods, Keith Wilson and John Morton discuss the MEDIC framework for sales teams. They explain that MEDIC stands for Metrics, Economic Buyer, Decision Criteria, Decision Process, Identified Pain, and Champion, and how it serves as a discovery framework for sales. They emphasize the importance of checking off these boxes throughout the sales process, not just in the beginning or before a proof of concept (POC). Tune in for valuable insights on effective sales strategies.
