Welcome back to “Altar of the Demo Gods”! In Episode 32, hosts Keith Wilson and John Morton dive deep into the art of discovery calls in technical sales. 🚀
In this episode, we cover:
– The importance of discovery calls and meetings in sales engineering
– Strategies for effective preparation and research before a discovery meeting
– Key questions to ask to uncover client pain points and needs
– The role of sales engineers in discovery calls
– Tips for maintaining and building client relationships through discovery
– Real-life examples and personal experiences from Keith and John
Whether you’re a seasoned sales engineer or just starting, this episode is packed with valuable insights to enhance your discovery call strategy.
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