Mastering Salesforce as a Sales Engineer | Altar of the Demo Gods Ep. 34

Welcome back to “Altar of the Demo Gods”! In Episode 34, hosts Keith Wilson and John Morton delve into the world of Salesforce (SFDC) and explore how Sales Engineers can leverage this powerful CRM tool to streamline their processes and boost efficiency. 🚀

In this episode, we cover:
– What is Salesforce (SFDC) and why it’s a top choice for many companies
– Key features of Salesforce that benefit Sales Engineers
– Best practices for managing data and notes within Salesforce
– The importance of process automation in CRMs
– Differences between Salesforce and HubSpot
– Tips on maintaining data hygiene
– Real-life examples and personal experiences from Keith and John

🔗 Don’t miss out on our previous episodes:
Episode 33: Customer Verifiable Outcomes (CVOs) in Technical Sales
Episode 32: Mastering Discovery Calls in Technical Sales

🎧 Listen to the full episode and subscribe for more expert advice on sales engineering:

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