Welcome back to “Altar of the Demo Gods”! In Episode 35, hosts Keith Wilson and John Morton are joined by Charles Herring, CTO of WitFoo, to dive into the world of sales collateral. Discover how to effectively use white papers, use case studies, blog posts, and more to enhance your sales process and engage your prospects. 🚀
In this episode, we cover:
– The importance and evolution of white papers in sales
– Crafting compelling use case studies that resonate with your prospects
– Leveraging user groups and customer testimonials for maximum impact
– The role of blog posts and personal content in establishing credibility and educating customers
– Best practices for creating and utilizing sales collateral as a Sales Engineer
🔗 Don’t miss out on our previous episodes:
Episode 34: Mastering Salesforce as a Sales Engineer
Episode 33: Customer Verifiable Outcomes (CVOs) in Technical Sales
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