Welcome back to “Altar of the Demo Gods,” where hosts Keith Willson and John Morton share their insights from the frontlines of technical sales. In Episode 18, we dive into the art of negotiation, debunking myths and revealing strategies to ensure both parties come out on top. Discover the importance of building trust, documenting progress, and setting clear expectations. Whether you’re a seasoned sales engineer or new to the field, this episode is packed with valuable tips to help you navigate negotiations with confidence and integrity. Tune in now and master the art of negotiation in technical sales!
