by Keith | Oct 14, 2024 | Career Development, Communication, Customer Engagement, Personal Branding, Personal Development, Professional Development
In today’s rapidly evolving business environment, the ability to sell is not just about product knowledge or technical expertise—it’s about connecting with customers on a human level. Soft skills in technical sales are increasingly recognized as the...
by Keith | Jul 12, 2024 | Career Development, Objection Handling, Sales Engineering
Many technical professionals hesitate to enter the sales field due to negative stereotypes associated with sales roles. This blog explores strategies to overcome this hesitation by focusing on education and empathy, transforming the sales process into a valuable...
by Keith | May 6, 2024 | Customer Retention, Sales Engineering, Technical Sales
In the competitive world of technical sales, customer retention is as crucial as acquiring new clients. For sales engineers and technical sales professionals, building and maintaining strong customer relationships is key to long-term success. This guide explores the...
