by Keith | Aug 14, 2024 | Customer Engagement, Professional Networking, Sales Engineering, Technical Sales
User groups are an invaluable resource for sales engineers looking to create compelling sales collateral. These groups, composed of current customers, provide a platform for sharing experiences, discussing best practices, and generating valuable content. Leveraging...
by Keith | Aug 2, 2024 | Client Engagement, Communication, Discovery, Sales Process, Technical Sales
In the world of sales engineering, metrics are essential for demonstrating the value of your solution and driving sales success. Metrics provide a quantifiable way to show how your product or service meets customer needs, solves problems, and delivers tangible...
by Keith | Jul 31, 2024 | Client Engagement, Sales Process, Technical Sales
In sales engineering, the ability to articulate a compelling value proposition can make or break a deal. A strong value proposition not only highlights the unique benefits of your solution but also aligns these benefits with the specific needs and objectives of your...
by Keith | Jul 3, 2024 | Marketing, Sales Automation, Sales Process, Sales Tools
Creating effective outbound sales campaigns requires a strategic approach, careful planning, and continuous optimization. This post will explore best practices and key metrics for successful outbound sales campaigns. Planning Your Outbound Sales Campaign Define Your...
by Keith | Jul 2, 2024 | Communication, Sales Engineering, Sales Process, Sales Tools
Identifying key stakeholders is a crucial step in any sales process. Understanding who has influence and decision-making power within an organization can significantly impact your ability to close deals. This post will explore strategies for identifying key...
