by Keith | Oct 23, 2024 | Career Development, Career Path, Sales Engineering, Sales Process
For many security researchers, transitioning to a sales engineer role can seem like a daunting leap. After years of technical work—whether reverse-engineering malware, analyzing threats, or developing security solutions—the idea of moving into a sales role can feel...
by Keith | Oct 21, 2024 | Career Development, Career Path, Client Engagement, Personal Development, Sales Engineering, Technical Sales
Sales engineering is a unique role that blends deep technical knowledge with the ability to engage and communicate with customers. Sales engineers act as the bridge between a company’s technical offerings and its customers’ business needs. This vital role ensures that...
by Keith | Oct 16, 2024 | Career Development, Client Engagement, Communication, Customer Engagement, Customer Retention, Personal Branding, Personal Development, Professional Development
In the competitive world of technical sales, having a strong command of emotional intelligence (EQ) can be a game-changer. While many professionals in the field focus heavily on mastering technical skills and product knowledge, the ability to understand and manage...
by Keith | Oct 14, 2024 | Career Development, Communication, Customer Engagement, Personal Branding, Personal Development, Professional Development
In today’s rapidly evolving business environment, the ability to sell is not just about product knowledge or technical expertise—it’s about connecting with customers on a human level. Soft skills in technical sales are increasingly recognized as the...
by Keith | Sep 18, 2024 | Client Engagement, Communication, Technical Sales
In the intricate world of technical sales, where products and services are often complex and highly specialized, adopting a value-based selling approach can significantly enhance your effectiveness. Unlike traditional sales methods that emphasize features and...
