by Keith | Sep 7, 2024 | Communication, Competition, Customer Engagement, Sales Engineering, Technical Sales
In the rapidly evolving world of sales engineering, competitive analysis has become a cornerstone for success. Understanding who your competitors are, what they offer, and how you can position your product as the superior choice is essential for any sales engineer...
by Keith | Aug 19, 2024 | Sales Tools, Technical Sales
In the world of sales engineering, understanding how to quantify the value of your product or service is crucial. This is where value frameworks and ROI (Return on Investment) calculators come into play. These tools not only help in building compelling business cases...
by Keith | Aug 9, 2024 | Customer Relationship Management, Sales Process, Sales Tools, Technical Sales
Effective collaboration between sales engineers and account executives is essential for closing deals and driving sales success. CRM tools like Salesforce and HubSpot play a crucial role in facilitating this collaboration by providing a centralized platform for...
by Keith | Jul 24, 2024 | Client Engagement, Communication, Sales Engineering, Technical Sales
In today’s digital age, the personal touch in sales can make all the difference. Building genuine connections with clients is not only a key to closing deals but also to fostering long-term relationships. Here’s how to master the art of building personal connections...
by Keith | Jul 22, 2024 | Discovery, Professional Development, Sales Engineering
In the fast-paced world of sales engineering, discovery meetings are the cornerstone of successful engagements. Understanding your prospect’s needs, challenges, and objectives is crucial to providing tailored solutions that resonate. Here’s a comprehensive guide...
