Welcome back to “Altar of the Demo Gods”! In Episode 30, hosts Keith Wilson and John Morton are joined by special guest Larci Robertson. Larci, a former Navy cryptologist turned sales engineer, shares her unique journey and valuable insights on transitioning from military to tech sales. 🌟
In this episode, you’ll learn:
∙ Larci’s path from the Navy to corporate America and eventually into tech sales
∙ The importance of understanding and relating to customers in sales engineering
∙ Effective strategies for engaging with potential clients and overcoming the stigma of sales
∙How to leverage empathy and technical knowledge to build successful client relationships
Larci also discusses the challenges and rewards of working in startups and the key skills that make a great sales engineer. Whether you’re a military veteran considering a career change or a tech professional looking to enhance your sales skills, this episode is packed with practical advice and inspiring stories!
Don’t forget to check out our previous episodes for more sales tips and strategies!
🎧 Listen to the full episode and subscribe for more expert advice on sales engineering: https://www.demogodspod.com
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